In all honesty, I'm not sure there's much a designer could do to alter the exterior style of an excavator. It certainly looks every bit as nice as just about any excavator out there. I think most of
us would find them appealing anyway, because of what we do, just as I'm sure some people (not in this industry) would find
all excavators ugly.
I'm curious, Mr HMK, are you connected with this manufacturer? ("HMK"...
Hydro
Me
K...It seems you may have chosen that as a user name for a reason.) If so, please, continue to feel free to ask our opinions. As I'm sure you can tell, you'll get very honest answers.
If I may ask a question--do manufacturers put a lot of effort into how equipment looks? (I guess I know the answer to that to some extent--look at the curved surfaces on later model tractor/loader/backhoes as compared to the boxier styles of 20 years ago.) So, another question--is there a perception that "style" is an important part of a customer's decision making process? If so, how important?
Hi digger242j;
Firstly I like to thank you for your cordial comments.
Q;I'm curious, Mr HMK, are you connected with this manufacturer? ("HMK"...
Hydro
Me
K...It seems you may have chosen that as a user name for a reason.) If so, please, continue to feel free to ask our opinions. As I'm sure you can tell, you'll get very honest answers.
A; Yes I'am connected with Hidromek. But all comments are my personal opinions.
Q;If I may ask a question--do manufacturers put a lot of effort into how equipment looks?
A; Well.. this depends on manufacturer but most of them are putting huge effort to built more customer oriented products. Not only technical points but also styling.
Q;(Nice question!)So, another question--is there a perception that "style" is an important part of a customer's decision making process? If so, how important?[/QUOTE]
A; There is one fact that; Almost all manufacturers have nearly similar level of manufacturing technology but there are different customer values and tastes.
There are 2 answers for this question;
First is differenciation and sencond is customer tastes.
Customers like to buy what they "need and like".
For covering the demands of customers we differenciate.
In order to be different we use; different components, different engineering techniques, different colors, and different interior/exterior design. (there are also other points such as financing, pricing, aftersales strategies etc.)
Styling is not the unique element, but it become more important since last 10-15 years.
Anyway; by this way our products and brands loose their similarty in competition, and cover the tastes of our target markets (spesific market segments).
We have to be different, to be strong in our own or target markets.
Last rule: Customer is the king :yup
A question for you. Why dont you buy ugly dolls for babies? Does it makes sense to 1 year old baby?