Motor Grader
Well-Known Member
Attention Dealers, Vendors, Co-Workers, and Friends.
I am very pleased to announce that Marvin (Woody) Ferrell, currently Vice President of Remarketing with Volvo Construction Equipment will join Champion Motor Graders as our new Vice President of Sales & Marketing. Woody's official start date is July 25th.
Woody, before coming to Volvo in 2000 was a District Manager for Carolina Tractor. Woody is the kind of person you make an immediate connection with. He immediately understood the value of the Champion Compact Motor Grader line and what it could mean for dealers and contractors alike. I knew deep down the day the Abernathy family reacquired the product line from Volvo Construction Equipment that one day we would try to convince Woody to become an integral part of our organization. I am proud to say that day has arrived.
As many of you know, over the last 8 years Woody has successfully lead various Sales & Marketing initiatives for several different product lines within Volvo and most recently was Vice President responsible for Remarketing Volvo Construction Equipment. His experience and existing working relationship with the majority of our Dealer Network will enable him to really hit the ground running.
There will be a transition period as I shift my current responsibilities to Woody. However, we have created a short term action plan for our target markets.
US and Canada
Woody will immediately be contacting each dealer organization to familiarize himself with the current working relationship between you and Champion. We are developing a business plan based around that current position along with future growth expectations. Woody will be communicating this to all of you. Woody and I will be working together to ensure a smooth transition. As well, we will begin bringing everyone up to speed on the new Production Class Graders that we unveiled at ConExpo. This exciting new product has grabbed the attention of the market place and we know that you are going to love what you see with this new product.
International
In order to allow Woody to focus on the North American market, I will continue to work very closely with all existing international relationships. Woody and I will be working very closely together so although he will be focusing very hard on North America, he will have the opportunity to begin to create a relationship with our existing international dealers. This will allow us to present an integrated approach to the market place and to ensure his transition to be a part of any existing and future opportunities. I am looking forward to capitalizing on his background and experience in this area. Eventually, Woody's territory will be called "global".
As for myself, I will be taking on the position of Executive Vice President for the business. I am committed to the growth and longevity of this company. In conversations with Gary (my Dad and President of Champion Motor Graders, for those that do not know the Abernathy family) I feel that it is the right time for me to work closer with him to better prepare myself for the challenges ahead of me. I love this business and I love the industry we work in. Gary is far from slowing down and my intent is to run this business line as he would and take advantage of his knowledge and expertise. This will allow him to focus on the bigger picture and new initiatives that will keep Champion Motor Graders the vibrant and growing organization we have become under his leadership.
I know that you all join me in welcoming Woody and the organizational changes that we have in store for all of us. This is a very exciting time to be part of this company. We look forward to all of you being part of a growing and bright future with a true Champion team.
Thanks,
Bryan Abernathy
I am very pleased to announce that Marvin (Woody) Ferrell, currently Vice President of Remarketing with Volvo Construction Equipment will join Champion Motor Graders as our new Vice President of Sales & Marketing. Woody's official start date is July 25th.
Woody, before coming to Volvo in 2000 was a District Manager for Carolina Tractor. Woody is the kind of person you make an immediate connection with. He immediately understood the value of the Champion Compact Motor Grader line and what it could mean for dealers and contractors alike. I knew deep down the day the Abernathy family reacquired the product line from Volvo Construction Equipment that one day we would try to convince Woody to become an integral part of our organization. I am proud to say that day has arrived.
As many of you know, over the last 8 years Woody has successfully lead various Sales & Marketing initiatives for several different product lines within Volvo and most recently was Vice President responsible for Remarketing Volvo Construction Equipment. His experience and existing working relationship with the majority of our Dealer Network will enable him to really hit the ground running.
There will be a transition period as I shift my current responsibilities to Woody. However, we have created a short term action plan for our target markets.
US and Canada
Woody will immediately be contacting each dealer organization to familiarize himself with the current working relationship between you and Champion. We are developing a business plan based around that current position along with future growth expectations. Woody will be communicating this to all of you. Woody and I will be working together to ensure a smooth transition. As well, we will begin bringing everyone up to speed on the new Production Class Graders that we unveiled at ConExpo. This exciting new product has grabbed the attention of the market place and we know that you are going to love what you see with this new product.
International
In order to allow Woody to focus on the North American market, I will continue to work very closely with all existing international relationships. Woody and I will be working very closely together so although he will be focusing very hard on North America, he will have the opportunity to begin to create a relationship with our existing international dealers. This will allow us to present an integrated approach to the market place and to ensure his transition to be a part of any existing and future opportunities. I am looking forward to capitalizing on his background and experience in this area. Eventually, Woody's territory will be called "global".
As for myself, I will be taking on the position of Executive Vice President for the business. I am committed to the growth and longevity of this company. In conversations with Gary (my Dad and President of Champion Motor Graders, for those that do not know the Abernathy family) I feel that it is the right time for me to work closer with him to better prepare myself for the challenges ahead of me. I love this business and I love the industry we work in. Gary is far from slowing down and my intent is to run this business line as he would and take advantage of his knowledge and expertise. This will allow him to focus on the bigger picture and new initiatives that will keep Champion Motor Graders the vibrant and growing organization we have become under his leadership.
I know that you all join me in welcoming Woody and the organizational changes that we have in store for all of us. This is a very exciting time to be part of this company. We look forward to all of you being part of a growing and bright future with a true Champion team.
Thanks,
Bryan Abernathy