advertising
I have recently started a business, ADVANCED WASTEWATER SERVICES. My father has a successful business down in the Florida Key's and gets most of his work from word of mouth, as its such a small area and he has been there for 25 years. He does basically no advertising other than what is on his equipment and trucks. I moved to Alabama, about 35 miles north of Birmingham to train for the AMA Supercross Series and be more centrally located to all of my races. (I race Supercross and Motocross professionally) Anyways, that career is not a very long lived career and with the way the economy is, as with everything else, it is very hard to make money at it. Growing up around and on equipment I have decided to put a bunch of my attention on starting a business. My question is, what methods of advertising have you guys done and what were the results? I am willing to spend some money to get my name out there.
Beware about letting all these advertising people, talk you into signing a contract. I did that a first and before I knew it, I was paying about $600 a month for this crap. In the real world, its good but dont over do it. I really never did see much results from this stuff, in relation to what I was paying. I would just get your name in the yellow pages phone book, under what you do. Those big bold ads, never helped me that much, most people now days are phone book shopping/pricing, so if you are in their with the people with the big ads, you will get called to.
If you can get yourself a cheap website, that will help with the computer shoppers
As stated get you a nice sign, big enough to read and put it in a good location. I had a sign shop make me up a PVC sign, with posts, it had the name of the company, picture of one of my machines and the phone number in big standard print. Dont put a bunch of stuff on the sign, it takes away from grabbing the phone number on the first go around. Make sure to check for a sign permit, some places require it
Try to get in with a good contractor, until your good work get around. Get you some cards printed up, just get nice looking ones, those real expensive ones, dont impress many people. The el-cheapo homemade business cards, usually get thrown in the trash
Bad time to be starting a business, be careful